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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

12 innovative features to make your product pages come alive

Being able to bring products to life on a two-dimensional screen has been a...
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Agile UX innovator UserZoom acquires leading user research company YouEye

UserZoom the leading user experience (UX) research and testing SaaS platform, announces it has...
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How to create personas using Dungeons and Dragons

Creating user personas is crucial for any UX designer. With thousands of potential users...
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Four psychology principles every UX designer should know

You don't need to be a psychologist to conduct user research, but understanding the...
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A UX introduction to instructional design (ID)

Under the broad umbrella of human-centered design, user experience design (UXD) and instruction design...
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Leading vs. lagging indicators: What’s the difference?

To understand the present, we must know the past. To create the future, we...
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What is patient experience?

While it’s not hard to imagine what patient experience means, keeping the focus on...
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What are customer exposure hours?

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What are customer exposure hours?

​Customer exposure hours are the number of hours a team spends observing customers interacting...
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Blog

What is digital transformation and why it matters

In 2011, Capgemini and MIT defined digital transformation as the use of technology to...
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