UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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UX and UI design for mobile app: Enhancing user experience and user interface

To improve the appearance of your mobile app and align it with what your...

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Why designers should speak the language of business

Do you know how your design contributions and inputs bring money to your company...
Team sitting at conference table in office reviewing conversion rates

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Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...

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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...

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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...

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What are behavioral analytics, and how can you use them to improve CX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...

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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...

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What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...

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What developers need to know about accessibility

Here we’ll look at the common issues and best practices that developers will have...