Blog
Why digital experience matters in travel and hospitality
The travel and hospitality industry has undergone a monumental digital transformation over the past...
Blog
Best practices for great mobile app UX
In 2021, Americans spent four hours a day on their phones. Today, it's over...
Blog
UX and UI design for mobile app: Enhancing user experience and user interface
To improve the appearance of your mobile app and align it with what your...
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Why designers should speak the language of business
Do you know how your design contributions and inputs bring money to your company...
Blog
Demystifying Statistics: Why and how we adjust the p-value for number of tests run
In the previous post in the Demystifying Statistics series we discussed what statistical significance...
Blog
Which participant recruitment method should I use for user research?
Selecting the right participants for user research is a critical step in gathering meaningful...
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What is data cleaning and why is it important in user research?
Data cleaning is an integral part of the user research process, regardless of whether...
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What are behavioral analytics, and how can you use them to improve CX?
Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
Blog
What is a think out loud (TOL) study?
What is a think-out-loud (TOL) study? TOL is a study that is used to...
