Blog
Demystifying Statistics: Why and how we adjust the p-value for number of tests run
In the previous post in the Demystifying Statistics series we discussed what statistical significance...
Blog
Which participant recruitment method should I use for user research?
Selecting the right participants for user research is a critical step in gathering meaningful...
Blog
What is data cleaning and why is it important in user research?
Data cleaning is an integral part of the user research process, regardless of whether...
Blog
What are behavioral analytics, and how can you use them to improve CX?
Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
Blog
What is a think out loud (TOL) study?
What is a think-out-loud (TOL) study? TOL is a study that is used to...
Blog
What is a user research repository?
User research encompasses data from many sources, which can be difficult to manage across...
Blog
What developers need to know about accessibility
Here we’ll look at the common issues and best practices that developers will have...
Blog
What are micro conversions and why should you be tracking them?
Let’s take a look at micro conversions – smaller user actions that you can...
Blog
What are internal evaluations and are they useful for product validation?
Working in a UX agency means that sometimes you’ll get limited budget for an...
