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a ruler

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Great UX leaders measure experience consistently and quantitatively

Think of monitoring your UX research project the way people monitor their health. We...

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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
Person waving hello to someone on a zoom call

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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...

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Gaming the system: 5 things UX designers can learn from video games

Video games are just a silly toy for kids, right? I mean, ecommerce is...
research ops

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How to maximize the use of UX research repositories in your organization

User research repositories are all the rage these days. From a cursory glance, this...

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Guide to gestalt grouping principles in UX design

This article is a shortcut to learning Gestalt basics and a reminder that there...

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UX measurement

Great digital experiences are invisible to the user. They’re so seamless and intuitive that...
Smiling man sitting at a desk with papers and a laptop

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What to expect when comparing human insight solutions

The phrase, “We don’t know what we don’t know,” accurately captures a common challenge...
image of woman on a laptop

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Digital accessibility requirements: Who, what, where and when

What is accessibility? The design industry defines accessibility in numerous ways, but their essence...