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Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...

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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...

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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...

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What are behavioral analytics, and how can you use them to improve CX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...

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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...

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What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...

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What developers need to know about accessibility

Here we’ll look at the common issues and best practices that developers will have...

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What are micro conversions and why should you be tracking them?

Let’s take a look at micro conversions – smaller user actions that you can...
Image of woman bent over her laptop working

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What are internal evaluations and are they useful for product validation?

Working in a UX agency means that sometimes you’ll get limited budget for an...