UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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21 expert opinions on the UX of ecommerce checkout

When you buy from an ecommerce site, you're inevitably routed through a checkout experience...

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Who benefits from human insight?

​ It’s no secret that professionals are being asked to do more with less...

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Card sorting: User feedback for designing customer-first information architecture

There’s something satisfying about the term card sorting. Something only those with a penchant...

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Creating effective video highlight reels

A critical part of turning customer feedback into action is how insights are communicated...

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Accelerate decision-making with a rapid research framework

​Good research takes intention, planning, clear goals, and proper methods. There will always be...

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UserZoom announces IntelliZoom – a new panel service offering

UserZoom, the leading user experience (UX) research and usability testing software as a service...

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Predicting user behavior in six simple steps

Back in the early 2000s, Netflix’s founders met with the CEO of Blockbuster Video...

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Learning UX design: Where to start?

The UX industry is booming right now. Talented designers are in high demand but...

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Effective UX research for wearable devices

Wearable devices are more popular than ever. According to Statista, 29% of people in...