UserTesting Blog

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  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Weekly roundup: 5 resources for scaling research to improve CX

Today, customer experience belongs to everyone. And that means that in order to compete...

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3 methods for startups to reduce technical debt

With limited resources and high uncertainty, startups typically face extreme pressure to get to...
Photo of 3 people huddled around a desk looking at a notebook with open laptop in foreground

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Don’t let good CX get lost in translation: 3 tips on localization

Localization is the process of taking the context of an original message and transforming...

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UserTesting named a Leader in G2’s 2020 Winter Grid Report®

The Crowd has spoken, and for the fourth time in a row, UserTesting has...

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All I want for Christmas is customers—do UK retailer’s festive ads bring them in?

Every year in the UK, we wait with anticipation and excitement for the first...

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7 strategies for collecting product feedback

Collecting product feedback is essential for launching products your customers not only need but...

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Afraid no one will take your industry survey?

While this post is certainly a shameless plug for you to take our 2020...

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Why jargon is the silent killer of customer experience

Let’s begin with the low hanging fruit. (Kidding, even typing out the phrase “low...

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4 considerations for building customer empathy into your B2B marketing

B2B customer empathy creates trust. Trust builds loyalty. And loyalty builds lifetime customer value...