Blog
How to win over your customers through competitive analysis
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...
Blog
The curse of knowledge: how it impacts you, and what to do about it
If you’re responsible for introducing customers to a company or a product for the...
Blog
The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement
In today’s era of instant information and entertainment, it can be a challenge to...
Blog
How to communicate product roadmap changes no one wants to hear
Today’s article is a guest post from Jim Semick, co-Founder of ProductPlan . Enjoy...
Blog
The power of empathy in leadership
As a Chief Revenue Officer, when I’m considering joining a new organization there are...
Blog
Leveraging fast feedback to deliver great customer experiences, Q&A with the Starbucks UX research team
In a recent webinar, the UX team at Starbucks, Karmin Mauritz, Sr. UX Researcher...
Blog
Introducing the new Learning Navigator and UserTesting CommUnity
For companies today, understanding your customers’ needs, expectations, and desires is a necessary part...
Blog
Qualitative heatmaps: how to visualize the frequency of usability issues
In the last year we have undertaken several large scale benchmark studies, typically comparing...
Blog
The path of least resistance: why users won’t go where you tell them
If there is one founding principle of user experience, it’s that your site should...
