UserTesting ups the ante for voter participation company-wide

By Corey Hatcher | December 9, 2020
usertesting vote

To say that UserTesting cares about its community—and the world at large—would be an understatement. In fact, our community service task force, affectionately nicknamed C.A.R.E.S., most recently made it a priority to ensure that all United States employees had the information they needed to register and cast an informed vote in the 2020 presidential election.

How we empowered our workforce to participate in the election

With the goal of empowering and motivating our employees to vote in the 2020 presidential election, the C.A.R.E.S. group took it upon themselves to do what was necessary to bring out the vote. 

Here’s how:

1. Create and distribute unbiased informational guides

The C.A.R.E.S. group began by creating informative guides that outlined how and where to register and cast a vote, as well as include links to unbiased information about the candidates and ballot measures. These guides were distributed within the company newsletters as well as through Slack channels for maximum exposure.

2. Social engagement via Slack

To bring more awareness to the election, the C.A.R.E.S. group created an “I’m registered” Slack status that employees could use to signify that they’ve registered vote.

I'm registered to vote Slack status

In addition, we held a Voter Selfie Raffle in our primary employee resource group (ERG) Slack channel. In order to participate, employees need only post a picture of themself voting—whether that be in-person (masks encouraged), absentee, or mail-in. Doing this entered them in a chance to win voting swag and lunch with a member of the executive team.

3. Conducted a voter study

Knowing that voting is a complicated duty for some—exacerbated by the current health crisis—we conducted a voter study with average Americans to gain an understanding of motivations, concerns, and barriers around voting in this year’s election. To gain this insight and hear from real people, read our post published for The Human Empathy Project

Providing all employees with time to vote

In addition to all of the activities put on by C.A.R.E.S., UserTesting gave November 3rd off to all employees in the United States to ensure that they had the opportunity to vote or volunteer at a polling station. 

And with the presidential election behind us now, it’s time to look forward to the Georgia Senate Runoff Elections. With an office in Atlanta, UserTesting employees will continue to exercise their right to vote and remain encouraged to do so by the executive team. They will also be receiving a floating “Georgia Voting Day” to use between Dec 14th - Jan 5th.

Insights that drive innovation

Get our best human insight resources delivered right to your inbox every month. As a bonus, we'll send you our latest industry report: When business is human, insights drive innovation.

About the author(s)
Corey Hatcher

Corey is a Principal People Experience, ESG and Social Impact Strategist at UserTesting. She currently leads our ESG and Social Impact efforts while helping to develop and scale strategic People programs at UserTesting.