UserTesting Blog

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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Three enemies of UX and how to defeat them

Lee Duddell, UX Director at UserZoom and Chris Lockhart, Web Content Lead at the...

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Top UX masters degree programs

If you're looking to get an education in the field of UX, a masters...

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How we leverage UserTesting: how marketers can bridge the experience gap

Recently, we launched a five-part webinar series to help showcase the many creative ways...

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How to get feedback over time with diary studies

Diary studies are a form of longitudinal research (research that takes place over a...

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Eight succinct examples of beautifully concise product copy

A few months ago, we published our top ecommerce trends of 2018, which featured...

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What is customer empathy? 9 industry experts weigh in

The Age of the Customer has arrived and embedded itself across every industry. Customer...

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IDEO's human centered design process: How to make things people love

IDEO is one of the world's most innovative and award-winning design firms. They’re like...

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UserTesting success story: how Kiva uses human insights to help alleviate poverty around the world

UserTesting recently awarded Kiva, an international nonprofit, founded in 2005 and based in San...

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6 business benefits of scaling customer research

Today’s post is an excerpt from our eBook, 3 Steps to scaling customer research—and...