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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Photo of a laptop on a desk with a cup of hot coffee

Blog

Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines. They’re capable of processing complex patterns, and they regulate...
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Win More A/B Tests by Answering These 3 Questions

When it comes to gauging the effectiveness of your A/B testing efforts, there’s one...
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5 Digital Experiences That Drive Users Crazy

Many of us spend a good portion of our day on the web. And...
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Photo of a businessperson's hands holding and tapping on their iPhone

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iOS App Testing is Easier Than Ever: No SDK Integration, Updated Interface

New updates to UserTesting’s mobile app recorder just made it easier for anyone to...
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Making good on your UX debt

Have you ever loaned a friend something, with only their word they’d pay you...
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Adobe Engages UserTesting to Help Transform Photoshop Feature

The challenge Last October, Adobe set out to deliver on a frequently-requested image extraction...
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Good UX is Good Marketing: Brand Affinity Through Delightful Interactions

It’s one of my favorite feelings, and I’m sure you can empathize: the mix...
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illustration of a cloud with a lock hanging from it

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How Apple designed a privacy policy people will actually read

When I was growing up I kept a diary. All my deepest, darkest secrets...
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Landing Page Q&A: Ask Me Anything with Oli Gardner

In this exclusive Q&A interview, Oli Gardner, co-founder of Unbounce, answers questions about landing...
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