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Health Care

CoverMyMeds + UserTesting

How an innovative B2B healthcare tech company innovated with new products for doctors, pharmacists and health insurers—while making sure patient needs were covered.
UserTesting | Customer Page DownArrow
About CoverMyMeds

CoverMyMeds is a healthcare software company that helps patients get the medication they need to live healthy lives.

CoverMyMeds Achieved
108M
Patients served
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2-weeks faster recruiting of targeted participants
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Significant cost savings

Challenge

CoverMyMeds was tackling new product concepts to improve the prescription prior authorization process between doctors, pharmacists and health insurers but wanted to ensure that patient needs were at the forefront.

Solution

UserTesting allowed CoverMyMeds to amplify the voice of the patient, thanks to Live Conversation weekly interviews, which became the highlight of cross-functional team meetings known as Discovery Days.

Results

CoverMyMeds identified ways to ease patient pain points and improve the prescription authorization process at a fraction of the time and cost compared to other alternatives. Plus, UserTesting has helped amplify the goals and importance of UX at an organization where the function is relatively new.
Frank Rosile
Frank Rosile Product Development Manager
"Talking to patients builds empathy for the patients, and helps us understand the ‘why’ behind whatever we decide we are going to build."