10:00 a.m.–10:30 a.m.

Registration and breakfast

10:30 a.m.–10:35 a.m

Welcome Address

Baran Erkel, Chief Strategy Officer, UserTesting 

10:35 a.m.–10:55 a.m.

Keynote: The Experience Gap: What Brands Miss—and Why It Matters Now More Than Ever

Jamie Anderson, President, UserTesting

Details:
As inflation, tariffs, and economic pressure reshape buying behaviors, customers are becoming more selective—and less forgiving. In this environment, price alone won’t win. In this keynote, UserTesting President Jamie Anderson, explores the growing gap between what companies think they deliver and what customers actually experience. He’ll unpack why traditional feedback methods fall short, how expectations have outpaced CX investments, and why closing the experience gap with real human insight has become a business imperative.
 

10:55 a.m.–11:05 a.m.

Demonstration: Design-Led Innovation: A Vision for How the Empowered Enterprise Crafts Exceptional Experiences

Bobby Meixner, Vice President, Solutions Marketing

Details:
See the future of experience design in action—enhanced by AI. In this forward-looking demo, you’ll discover how designers, empowered by real-time human insights within tools like Figma, are driving smarter decisions and faster innovation across the enterprise. This is a vision for how tomorrow’s customer experiences will be built—collaboratively, continuously, and insight-led.
 

11:05 a.m.–11:50 p.m.

Presentation followed by fireside chat: Insights are the Heart & Soul of Innovation 

Guest Speaker: Nikkia Reveillac, keynote speaker and former Global Insights Executive at Netflix, Twitter, and Colgate-Palmolive

Fireside chat moderated by Ron Miller, Operating Partner and Editorial Director at boldstart ventures and ex-TechCrunch Enterprise Technology Reporter 
 

11:50 a.m.–12:00 p.m.

Connection Break

12:00 p.m.–12:45 p.m.

AI Business Transformation: Innovation Starts with Experience Design

Guest speaker: Brian Solis, Futurist, Author, Anthropologist 

Details:
Brian Solis is not only Head of Global Innovation at ServiceNow, he’s also one of the world’s foremost authorities on customer experience innovation. He literally wrote the book on it. In this special session, Brian will explore how AI creates exponential opportunities to drive business transformation and growth through human-centered experience design.
 

12:45 p.m.–1:00 p.m.

illumi awards
 

1:00 p.m.–1:45 p.m.

Lunch

After you grab a bite, step into a one-of-a-kind aura photo experience—see your energy visualized in vibrant color and reflect on how emotion, mindset, and human behavior shape the experiences we create and share
 

1:45 p.m.–2:30 p.m.

Panel Discussion: Delivering on Brand Promises Through Human Insight and Design

Guest panelists: 
Amy Stillman, VP, Product, Cedar |  Dan Van Tran, CTO, Collectors |  Danny Blatt, Sr. Director CX Research & Behavioral Science, Pfizer

Moderated by: Michelle Engle, Chief Product Officer, UserTesting 

Details:
As organizations scale, staying connected to the customer—and consistently delivering on brand promises—becomes increasingly complex. In this panel discussion, leaders from Collectors, Cedar Systems, and Pfizer will share how they’re driving smarter decision-making, fueling innovation, and ensuring every product, service, and experience stays true to the brand. Join this conversation to learn how top enterprises are operationalizing customer centricity through insight-led design and collaboration. 
 

2:30 p.m.–3:00 p.m.

Live Podcast: Fearless by Design: Driving Innovation with Confidence 

Design Better Podcast w/ hosts Aarron Walter & Eli Woolery 
Guest: Shani Sandy, Vice President, Experience Design, IBM
 

3:00 p.m.–3:10 p.m.

Connection Break 

3:10 p.m.–4:00 p.m.

Closing Keynote: Making it to the finish line

Seth Godin, Best-Selling Author, Entrepreneur, & Agent of Change

Details:
In his talk, the bestselling author and entrepreneur explains to the audience that the hardest part of an idea, a startup, a new strategy or a business proposal is the getting started part of the equation. Godin stresses in his creative innovation keynote that coming up with simple ideas is not the hard part, but really embracing them and making sure that they are finished is. The entrepreneur knows how hard it is to share projects or ideas with the world; however, he thinks getting over these doubts—which come out for our 'lizard brain'—is the most important part because that “thrash at the beginning” is normal, we just need to keep going.
 

4:00 p.m.–5 p.m.

Happy hour, networking, and an aura photo experience