Further information for website visitors

Who is my data controller?

UserTesting is your data controller, to the extent that we collect or you provide your personal data.

What personal data do we collect and why? 

We collect information from you when you visit our website, register for a UserTesting event, contact us by email or other means (i.e. the chat function) or receive a communication from us or otherwise interact with us on our social media channels, our advertising or our other properties that we operate.

We may collect the following types of data from you: 

  • Identity Data. This is information that helps us identify who you are, like your name, email address or organisation.
  • Contact Data. This is information that details how we can contact you, like your email address, telephone number or postal address.
  • Observed Data. This is information about your online browsing behaviour on our website, including information about any devices or applications you have used to access our services (including the make, model and operating system, IP address, general location, browser type and mobile device identifiers) or information about how and when you used the website and to gather demographic information about our user base as a whole.
  • Referral Data. This is information about how you arrived at our site (i.e. if you arrive on our website from an external source, such as a link on another website or in an email, we record information about the source that referred you to us).
  • Voluntary Data. This is any other information that you voluntarily provide to us, for example in correspondence between you and any UserTesting employee through any means of communications, including through email or other support means, or via our social media channels.

How do we use your data?

We may use the data we collect about you for a variety of purposes. European data protection legislation sets out specific “lawful bases” for processing personal data. The below sets out the basis under which we may process different information about you, and explains the purpose of that processing.



Examples of Types of Personal Data used for Purpose

Lawful basis

Keep you informed about product upgrades, special offers, and other products and services of UserTesting, and selected third-party providers, where you have opted in to receive such communications

Contact Data


If you register for a UserTesting event, to qualify the registration and to contact you with the details of such event

Identity Data, Contact Data

Consent, Legitimate Interests (in order to qualify the registration)

Record, support and facilitate your participation in the activities you choose and to prevent fraudulent and unlawful use.

Identity Data, Contact Data, Observed Data, Referral Data, Voluntary Data

Legitimate Interests, Consent (if relevant)

Track customer preferences to provide a customised website experience

Observed Data, Referral Data

Legitimate Interests

Improve and manage our services and to create new services and features

Observed Data, Voluntary Data, Referral Data

Legitimate Interests

Comply with legal obligations, including document retention or responding to relevant communications from supervisory authorities or other governmental authorities

Identity Data, Contact Data, Observed Data, Referral Data, Voluntary Data

Compliance with legal obligations


Social Media, Widgets and Open Forums

Our website may allow you to engage with social media services, such as LinkedIn, Facebook and Twitter ("Social Networks"), and widgets such as the "Share this" button, or interactive mini-programs that run on our website or which link from Social Networks to our website ("Social Functions"). These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our website, or set a cookie. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, email address, photos, or favourite teams. This sharing is subject to each Social Network's own privacy policy and terms of use. We do not control those Social Networks or your profiles on those services. We cannot modify your privacy settings on those services or establish rules about how your personal information on those services will be used. Please refer to the privacy settings in your Social Network account to manage the data that is shared with us through your account. Information you include and transmit online in a publicly accessible blog, chat room, or Social Network, or that you share in an open forum such as in response to a help center article, may be viewed and used by others without any restrictions. We do not control such uses of your personal information, and by using such services you assume the risk and acknowledge that the personal information provided by you may be viewed and used by us and/or third parties for any number of purposes and that the usage restrictions set forth in this Privacy Policy do not apply to such services.

Cookies and Other Tracking Technologies

We and our partners use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website and to gather demographic information about our user base as a whole. 

If you want to restrict or block cookies set by our website, you may change your browser settings to do so. You may wish to visit www.youronlinechoices.com/uk/your-ad-choices to learn more about the cookies on your device, and opt out of them if you wish. If you use your browser settings to block all cookies (including strictly necessary cookies) you may not be to access all or parts of our website.