Betway + UserTesting

See how Betway utilized human insight to increase app downloads by 600% in emerging markets

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  • 600%
    Increase in app downloads across two targeted regions
  • 25%
    Rise in customers opting into push notifications, making them more likely to use the app after downloading
  • Insights from contributors lead to landing pages that better resonate with customers
My favorite thing about UserTesting is the speed of the results. The fact that I can ask a question in the morning and be able to feed back a result in the afternoon.
Jeremy Coutts Customer Experience Strategist
Jeremy Coutts Customer Experience Strategist, Betway
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