Business services

Retail and ecommerce

PSA & Collectors + UserTesting

Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website

Remote video URL
  • 237%
    Rise in PSA app downloads
  • 17
    Key insights discovered for Online Submission Center 2.0
  • 23%
    Increase to SAT score for users on the Goldin Auctions website
Without this level of transparency, we wouldn’t get the input that we need in order to grow, in order to fail fast and iterate, nor to make our products and our services and ourselves better.
Dan Van Tran Chief Technology Officer, Collectors
Dan Van Tran Chief Technology Officer, Collectors
PSA processes about 50,000 orders per day. UserTesting is our bridge to our collectors. It ended a lot of discussions that we were having and really centered our practices around our customers.
Jack Cowan Director of Design, Collectors
Jack Cowan Director of Design, Collectors
In the past we would design [a digital experience] in-house, we'd release it and wait to see if we got bad sentiment, and then fix it from there. Now every single product we are releasing runs through a series of iterations with users to ensure that we're building the right thing the first time.
Nick Colvin - Senior UX Researcher, Collectors
Nick Colvin Senior UX Researcher, Collectors
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