Reckitt Benckiser: Boosts conversion rate by 20% with UserZoom

By UserTesting | July 19, 2023

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. It is a leading producer of health, hygiene, and home products, and its brands include Dettol, Neurofen, and Durex, to name a few.

To optimize their digital shelves and pick the product images and descriptions their customers found the most impactful, attractive, and informative, they decided to run several studies with UserZoom.

In this success story, discover how UserZoom enables RB to:

  • Skip the manual work, and quickly filter through heatmaps by task outcome
  • Collect more data in less time using UserZoom’s automated research capabilities
  • Get instant results, take action immediately, and get feedback on new iterations

UserZoom allowed us to quickly and easily test online assets that we hadn't previously been able to test. As a result, we were able to change the elements of our e-commerce content that were most closely linked with conversion rates, ultimately leading to an increase in sales.

UserZoom user, Reckitt Benckiser

Ecommerce team

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About the author(s)

With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. In just a few hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect.