Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...
How To Get Competitive Insights With UserTesting | Cover

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Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze their competition’s strengths and weaknesses...
Remote testing and feedback: the key to customer empathy

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Remote testing and feedback: the key to customer empathy

There's no debate about the impact of a customer-centric organization. Companies that succeed all...
The executive's guide to empathy-driven ROI

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The executive's guide to empathy-driven ROI

As an executive—the person behind the desk (or kitchen table or makeshift desk in...
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Capitalize on digital opportunities from transformation to optimization

Prioritizing your customer's changing needs and preferences is critical, whether you’ve built a solid...
Testing at every stage of development

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Testing at every stage of development

I t’s widely known that a majority—up to 80%—of new products fail. The reasons...
Human Insight: how markets stop guessing and start understanding | Cover

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Human insight: how marketers stop guessing and start understanding

In today’s fast-moving world, marketers need to adapt in real time to the constant...
Get Insights Faster: A CX Guide For Agencies | Cover

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Get insights faster: a CX guide for agencies

Whether through focus groups, in-lab testing, or guerilla research, most agencies with a design...
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How to build customer-centric products with fast feedback loops

Product managers play a critical role in the success of companies large and small...
Actionable Insights At Every Stage Of Development | Cover Image

Guide

Actionable insights at every stage of development

Practical use cases for every team With the UserTesting Human Insight Platform, you can...