Metaverse and virtual reality (VR)

It’s been estimated that about 1.7 billion people will be using mobile augmented reality (AR) by 2024, while 38 percent of American adults have said that they’re not aware of the metaverse. No matter your target audience, fans or otherwise, one thing is clear—the metaverse isn’t going away.

This template is helpful whether you’re starting to expand to the metaverse or wanting to better understand how products and services show up in any metaverse. Additionally, learn what users value in those experiences—and how those users prefer and expect to transact in this emerging environment.

UserTesting has four VR templates to choose from, and your timeline will depend on which you choose. If testing your app concept, it’s recommended to slot this into the early stages—before prototype or development work. If honing in on app needs and expectations, this will also fall under the early stages, before you embark on designing.

If you already have something tangible, you’ve entered the testing stage and will need contributors who have VR headsets and are willing to download your app. And finally, if your focus is your app store listing, focus on its optimization after perfecting your app with user feedback, whether you have a live link or a prototype.