COMPETITIVE INTELLIGENCE
Competitive intelligence made simple
Spot hidden opportunities, sharpen your positioning, and outmaneuver the competition by understanding how your rivals win—and where they fall short.
How to use brand research to build a stronger brand
Stop relying on assumptions or outdated battle cards. With UserTesting, you can observe how real customers interact with competitor products, messaging, and experiences. Identify what resonates (and what doesn’t), validate your strategy, and confidently differentiate your brand.
Reveal gaps
Spot competitor weaknesses through real customer feedback
Benchmark clearly
Benchmark experiences to sharpen your market positioning
Understand motivations
Uncover emotional drivers behind customer decisions
Drive alignment
Align teams with fast, actionable competitor insights
GUIDE
Competitive analysis with UserTesting
This guide provides ideas for how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity according to your exact audiences. It covers how to conduct a competitive analysis in a general sense, as well as how to take advantage of UserTesting’s unique features.
Hear more from our customers
Zenni Optical
Streamlined their checkout with competitive insights—boosting sales 900% and doubling projected revenue.
Spread Group
Refined their messaging with competitive insights—driving 20% more organic product sales.
Key features in your competitive intelligence toolkit
Use UserTesting to uncover what makes your competitors tick—and what turns their customers away. Understand customer decision drivers and emotional responses in real time. Align your teams around real-world competitive insights and make smarter moves, faster.
Identify decision drivers and emotional reactions
See how competitor messaging, UX, or product features make customers feel—and why they choose one brand over another. Upload real assets like landing pages or app flows to capture authentic reactions.
Evaluate real-world competitor experiences
From onboarding flows to customer service, observe customers using competitor platforms to find out what works, what frustrates, and what drives loyalty—or churn.
Spot gaps, friction, and unmet needs
Uncover competitor weaknesses by tracking pain points and usability issues with precision. Use AI to surface themes and insights that fuel product and messaging improvements.
Benchmark performance over time
Use QXscore to continuously monitor and compare the quality of competitor experiences. Quickly identify where you’re winning—and where you need to catch up
Target the right customers fast
Tap into a global audience, use custom screeners, or leverage 30+ panel partners to find the right users of competitor products and services—fast
Align internal teams around insight
Create highlight reels, battle cards, and insight summaries that make it easy for product, marketing, and sales teams to take action on what you’ve learned
