FEATURE PRIORITIZATION
Prioritize features with customer confidence
Prioritize the right features with confidence. UserTesting helps you validate ideas, uncover customer needs, and build a product roadmap grounded in real-world feedback.
How feature prioritization testing helps you build what matters most to customers
Say goodbye to gut-driven decisions and hello to data-backed prioritization. With UserTesting, product teams can test ideas early, understand the why behind customer behavior, and align cross-functional teams around features that drive real impact.
Validate product ideas
Quickly understand what features your customers value most
Score features with confidence
Apply frameworks like RICE or ICE—fueled by actual user insights
Uncover customer pain points
Hear firsthand what’s missing, confusing, or critical to your users
Accelerate decision-making
Cut through internal debate and move forward faster
GUIDE
A step-by-step guide to fast feature prioritization
In this guide, we’ll walk through how to gather customer insights, evaluate ideas, and build a confident, scalable prioritization process—so you can deliver better experiences, faster.
Hear more from our customers
Atom Bank
Grew customer adoption 96% by prioritizing high-impact features backed by customer insights
Zenni Optical
Increased conversions 7.25% by launching guest checkout based on direct user feedback
Canva
Scaled globally by using feedback to optimize onboarding and boost customer confidence
Why run feature prioritization testing with UserTesting?
UserTesting equips product, research, and design teams with powerful tools to support your feature prioritization process—from discovery to decision-making.
Targeted recruitment
Find your exact audience fast using custom screeners, filters, or partner networks
Concept validation
Use unmoderated tests, interviews, and surveys to evaluate proposed features before building
Rich multimedia feedback
Capture video, voice, and task-based interactions to see where users get stuck—or light up
AI-powered insights
Get faster answers with tools like sentiment analysis, keyword mapping, and AI summaries
Prioritization frameworks
Plug user feedback into RICE, ICE, or Value vs. Effort models to score features with clarity
Stakeholder alignment
Share clips and highlight reels to bring leadership and cross-functional teams on board
