UserTesting illumi awards 2024
Are you a UserTesting customer? Here's your chance to submit your application!
What are the illumi awards?
We designed these awards to recognize the teams who use human insight to design products and services better, improve their marketing, or deliver impressive customer service.
Who can apply?
Award nominations are open to all current UserTesting customers. Recent winners include American Airlines, Amazon, Banco Sabadell, Burberry, Costa Coffee, and GSK, to name just a few. Here's the website that showcases the winners from 2023.
What's in it for winners?
Being an illumi winner means receiving industry recognition, free VIP tickets to The Human Insight Summit (THiS), an awesome trophy, and promotion that can help spotlight your team, increase your impact, or potentially advance your career.
What's in it for your organization?
Organizations with an illumi winner receive recognition, increased press, social media coverage, trophies to display, and, in select circumstances, a video story with high production value.
Judging criteria
A panel of industry experts determines the finalists and winners. They base their judging criteria on the following factors (equally weighted):
- Level of impact (to your customers and/or organization)
- Quality of story (clarity and detail about your challenge, approach, and the results or impact, as well as how memorable it is)
You can find a full breakdown of the award categories on the nomination form.
To see examples of published customer stories with standout metrics, visit the UserTesting customers page.
Deadline for 2024 award submissions
Friday, May 17, 2024 at 11:59 PM PT
2023 illumi award winners
In which categories does your story submission fit?
Note: UserTesting may select distinguished luminaries for recognition. Distinguished luminaries merit recognition for achieving business goals outside of the conventional illumi award categories or for designing unique and valuable research, marketing, product, or other solutions for their organizations.
Reminder: here's the website that showcases the winners from 2023.
Human insight to action: This award is given to an organization or team that exemplifies leadership in building an actionable process around the power of human insight and have applied those learnings to improve, create, or optimize their business initiatives. 2023 winner: PSA / Collectors
Outstanding innovator: This award is given to an organization or team that leverages the UserTesting Human Insight Platform to introduce a new method, idea, or product via an outstanding use case. 2023 winner: Cox Automotive
Outstanding collaborator: This award is given to an organization or team that successfully demonstrated how to scale human insight across their organization and within their process workflows to enable better business decisions. They also show how they’ve leveraged insight as part of their continuous learning and development process. 2023 winner: T-Mobile
Outstanding non-profit: This award is given to a not-for-profit organization that uses the UserTesting Human Insight Platform to achieve its mission and can show how they’ve made an impact using customer feedback. 2023 winner: Kiva
Customer-driven evangelist: This award is given to a person or team that demonstrates a commitment to bringing a customer-driven mindset into more teams or departments across the organization and shares how human insight helps them and their teams make better, smarter, faster decisions. 2023 winner: American Airlines
Outstanding enterprise success story: This award is given to an organization with more than 1,000+ employees that can demonstrate how they leverage human insight to do things better, differently, or more effectively as a result. 2023 winner: Burger King
Outstanding emerging business: This award is given to an organization with less than 500 employees that demonstrates how they leverage human insight to do things better, differently, or more effectively as a result. 2023 winner: Firstleaf
Outstanding global success story: This award is given to an organization with a global footprint that can demonstrate success leveraging the UserTesting Human Insight Platform to access diverse perspectives to drive better business outcomes. 2023 winner: Amazon Web Services
Transformation award: This award is given to an organization that demonstrates how they successfully use human insight to transform or change a course of action and how the learnings were applied and used to disrupt the status quo. 2023 winner: Ancestry
Groundbreaker award: This award is given to an organization or individual who demonstrates that they’re paving a path towards using human insight for solving important business challenges. 2023 winner: Banco Sabadell
Digital impact award: This award is given to an organization or team thatbuilt impressive digital formats or functions with the help of human insight. 2023 winner: Panera Bread
Creative development award: This award is given to the UserTesting customer whose creative work led to exceptional business outcomes. 2023 winner: NRG Energy
