All works by Ki Arnould

Blog

Testing the customer experience of Amazon's Prime Day

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...

Blog

Adding remote focus groups to your user research strategy

A lot of remote, qualitative testing is done on an individual level. However, it...

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Tips for Using Written Response Questions in UX Research

Imagine this scenario. You’ve just run a 5-person usability study on your e-commerce site...

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Setting clear objectives for your UX research

“What do people want?” It’s a simple question... with a complicated answer: It depends...

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Why You Should Do a Dry Run Every Time You Test Remotely

The UX industry is all about making a better product—improving the apps and sites...

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How, When, and Why to Benchmark Your UX Research Findings

A fellow UX professional recently came to me with a fun story: Her boss...

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4 Guidelines for Writing Great Multiple Choice Questions

Behind every great user experience is great user research. One way to get valuable...

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Streamline Your UX Research with Customer Experience Analytics

Traditionally, UX researchers like myself have relied heavily on qualitative research methods to gather...