Turn your story into an illumi Award

Posted on June 4, 2021
2 min read


Every day we work toward the goal of creating and delivering exceptional products and experiences for our customers. After all, without customers, there wouldn't be any businesses. So for most of us, ensuring our customers’ satisfaction means putting ourselves in their shoes in order to truly understand their needs and frustrations. That’s why last year, we honored the amazing work of CX-leading organizations that do just that, with an illumi award.

Growth lies in the value of experiences had by the customer. It’s the brands that can empathize with their customers and turn those insights into action that are seeing the greatest success. -Andy MacMillan, CEO of UserTesting. 

The illumi Awards highlight the amazing work our customers are doing to create world-class experiences for their customers using our Human Insight Platform.

2021 UserTesting illumi Award nominations are open

If you have a success story, we want to celebrate it. These awards seek to inspire the world to think about human insights as a key ingredient for customer experience excellence, product and marketing innovation, and team success. The awards recognize and celebrate the individuals and organizations who utilize the UserTesting Platform to make a meaningful difference in these areas.

If you have a story about how you use insights to create more effective, easy, and enjoyable customer experiences, we encourage you to submit an application.

Every department across an organization contributes to customer experience. Whether you’re a product professional, marketing leader, expert researcher, or something in between, we want to hear from you. As we continue to spotlight how successful organizations use human insights to drive customer experiences, it’s through this knowledge sharing that we’ll all be set up for success in this experience economy.

Be a hero for your business

Aside from bragging rights and an awesome trophy to display in your office, illumi Award winners will receive press coverage for their company, as well as a video success story.

Judging criteria and deadlines

Finalists and winners are determined by a panel of industry experts based on the following factors (equally weighted):

  • Level of impact to your customers and/or organization
  • Quality of story, including clarity, detail, memorability

We all love a good story, so approach your submission like you’re passing along a meaningful and impactful story. Work with everyone in your organization to bring the best light to your submission, and ensure you’re highlighting how you’re empathizing with your customers and using those insights to drive better business outcomes and customer experiences.

We can’t wait to hear about the exciting ways you’re using human insights to empower your business and delight your customers. The deadline for submission is July 3, 2021.

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