35 landing page resources: the ultimate list

By Jennifer DeRome | May 7, 2015
35 Landing Page Resources: The Ultimate List

Landing pages. They're like the giant welcome mat of the internet. They invite users both new and familiar to your company's front door, and if you design them right, those users will want to come in. But landing pages are a lot more complicated than a welcome mat. A well-designed landing page factors in a myriad of essential components, from color, to typography, to copywriting, to mobile optimization. Sounds like a lot of work, doesn't it?

Well today, you're in luck, because we've been going door-to-door on the web to find the best resources for how to improve the user experience of your landing page. If you're thinking about freshening up your landing pages (hint: you should be) start here first!  

For the beginner


Beginner's Guide to Landing Pages

KISSmetrics’ guide covers everything from content to design to marketing and optimization basics. Read More »

Essential Landing Page Checklist

The Essential Landing Page Checklist: 16 Things You Need to Double Check

Hubspot’s detailed checklist breaks down all the must-have elements of a great landing page.

Read More »

5 Essential Elements of Winning Landing Page

The 5 Essential Elements of a Winning Landing Page

When you think of landing pages, Unbounce no doubt comes to mind. Check out their definitive list of the five essential elements of a successful landing page.

Read More »

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The Recipe for a Perfect Landing Page

Boost your conversion rates with this fun infographic that gives you the recipe for the perfect landing page.

Read More »  

For the marketer

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3 Form Mistakes That Are Killing Your Landing Page Conversion Rate

Learn about these three form mistakes that could be impacting your landing page conversion rate.

Read More »

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101 Landing Page Optimization Tips 

Optimizing your landing pages may sound like a lot of work, but Unbounce has you covered with a comprehensive list of tips to help you get there.

Read More »

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Landing Page Optimization Cheat Sheet

Marketo makes optimization easy with this handy cheat sheet. You'll get everything from facts and terms to basic and advanced techniques.

Read More »

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6 Worst Landing Page Optimization Techniques To Avoid

UsabilityGeek outlines six landing page optimization techniques you should avoid.

Read More »


How to Design a Landing Page That Turns Visitors Into Customers

Digital Telepathy shares their insights on how to turn visitors into customers through landing page design.

Read More »

Landing Page Optimization

Landing Page Optimization

Quicksprout takes the guesswork out of landing page optimization with this detailed guide covering all things optimization.

Read More »

Build Smarter Landing Pages

5 Keys to Rapidly Building Smarter Landing Pages in 2015

Build landing pages faster and smarter with Infusionsoft's 5 tips for building smarter landing pages faster in 2015.

Read More »

Landing Page CTA

5 Tips For Designing a Landing Page CTA

A big part of landing page design includes the CTA. 99designs shares five tips to craft landing page CTA's that work.

Read More »


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The Savvy Marketer's Checklist for Seductive Landing Pages

Want to create landing pages people can't resist? Copyblogger has just the checklist for you!

Read More »

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Create Conversion-Ready Landing Pages Like a Pro

Crazyegg shares how to boost landing page conversion rates by focusing on your user.

Read More »

For the designer

8 Visual Design Techniques

Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landing Pages

Landing page authority, Unbounce, shares its top 8 landing page techniques for designers.

Read More »

Color Usability

How to Make a Website

There's no doubt color impacts a user's behavior. Three Deep lays out the four keys to understanding how color impacts conversions.

Read More »

Guide to Typography and UX

Choosing the Right Font: A Guide to Typography and UX

There's a lot more to fonts than meets the eye. Check out this detailed guide on how fonts impact UX, from your's truly!

Read More »


Landing Page Design Best Practices

Instapage's free guide discusses how psychology, layout, copy, media, white space, and more can help you design high-converting landing pages.

Read More »  

For the copywriter

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10 Ways to Build Trust on Your Landing Page

Check out UX Movement's 10 tips build trust on your landing pages.

Read More »

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The Beginner's Guide to Creating Landing Page Copy That Sticks

There's copy, and then there's 'sticky' copy. The wordsmith pros at Copyblogger share their guide to creating copy that hooks your users.

Read More »

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8 Must-Have Tips for Writing Landing Page Copy That Converts

Hubspot shares eight great tips on writing copy that converts.

Read More »

Copywriting Infographic

The Assembly Line Approach to CRO Copy

Copyhackers takes a unique approach to landing page copywriting.

Read More »

Copywriting Boost Landing Page Conversions

4 Copywriting Tips to Boost Your Landing Page Conversions

Pardot outlines four great copywriting tips to help boost your landing page conversions.

Read More »

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Landing Pages by Apple: Borrow Apple's Best Copywriting Techniques for Your Own Copy

Check out Ledepages article on using Apple's copywriting techniques for your landing pages.

Read More »

For mobile

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Prepare Landing Pages for Google's "Mobile Friendly" Algorithm

Is your site optimized for Google's new mobile algorithm?

Read More »

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How "Best Practices" Change When You're Dealing with Mobile-Responsive Landing Pages

Unbounce shares how things are changing when it comes to optimizing for mobile.

Read More »


What is a Mobile App Landing Page?

Instapage's guide details how to optimize your mobile app landing pages based on device type, configuration, and more.

Read More »

Perfect Mobile Landing Pages

How to Build the Perfect Mobile Landing Page

Building the perfect mobile landing page just got a little easier, with this article from Wordstream.

Read More »

5 Tips Mobile Landing Page Success

5 Tips On Your Mobile Landing Page Success

This article has great tips and images to walk you through building your mobile landing pages.

Read More »

Templates and inspiration


100+ Landing Page Templates

Check out Instapage's collection of over 100 landing page templates for marketers to create pages quickly.

Read More »

Responsive Landing Page Templates

25+ Best Marketing Unbounce Landing Page Templates

Check out Design Maz’s 25+ favorite templates for marketing Unbounce landing pages.

Read More »

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15 Landing Pages With Outstanding UX

Webdesigner Depot's top 15 landing pages.

Read More »

9 Landing Page Designs That Click

9 Landing Page Designs That Click

99designs shares nine sites with beautifully designed landing pages—that click.

Read More »

Landing Pages Inspiration

Landing Pages Inspiration

A beautiful collection of great designs, curated by Web Designer Wall.

Read More »



What is a Landing Page?

Instapage's comprehensive guide explains the differences between the 6 main types of landing pages, how to distinguish them from other page types, the main components, and much more.

Read More »

Have a resource to add to the list?

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If you found this article helpful, check out our latest eBook,  The Marketer's Guide to User Testing too!

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About the author(s)
Jennifer DeRome

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.