Landing pages. They're like the giant welcome mat of the internet. They invite users both new and familiar to your company's front door, and if you design them right, those users will want to come in. But landing pages are a lot more complicated than a welcome mat. A well-designed landing page factors in a myriad of essential components, from color, to typography, to copywriting, to mobile optimization. Sounds like a lot of work, doesn't it?
Well today, you're in luck, because we've been going door-to-door on the web to find the best resources for your landing page reference. If you're thinking about freshening up your landing pages (hint: you should be) start here first!
For the beginner
Beginner's Guide to Landing Pages
KISSmetrics’ guide covers everything from content to design to marketing and optimization basics. Read More »
The Essential Landing Page Checklist: 16 Things You Need to Double Check
Hubspot’s detailed checklist breaks down all the must-have elements of a great landing page.
The 5 Essential Elements of a Winning Landing Page
When you think of landing pages, Unbounce no doubt comes to mind. Check out their definitive list of the five essential elements of a successful landing page.
The Recipe for a Perfect Landing Page
Boost your conversion rates with this fun infographic that gives you the recipe for the perfect landing page.
For the marketer
3 Form Mistakes That Are Killing Your Landing Page Conversion Rate
Learn about these three form mistakes that could be impacting your landing page conversion rate.
101 Landing Page Optimization Tips
Optimizing your landing pages may sound like a lot of work, but Unbounce has you covered with a comprehensive list of tips to help you get there.
Landing Page Optimization Cheat Sheet
Marketo makes optimization easy with this handy cheat sheet. You'll get everything from facts and terms to basic and advanced techniques.
6 Worst Landing Page Optimization Techniques To Avoid
UsabilityGeek outlines six landing page optimization techniques you should avoid.
How to Design a Landing Page That Turns Visitors Into Customers
Digital Telepathy shares their insights on how to turn visitors into customers through landing page design.
Landing Page Optimization
Quicksprout takes the guesswork out of landing page optimization with this detailed guide covering all things optimization.
5 Keys to Rapidly Building Smarter Landing Pages in 2015
Build landing pages faster and smarter with Infusionsoft's 5 tips for building smarter landing pages faster in 2015.
5 Tips For Designing a Landing Page CTA
A big part of landing page design includes the CTA. 99designs shares five tips to craft landing page CTA's that work.
The Savvy Marketer's Checklist for Seductive Landing Pages
Want to create landing pages people can't resist? Copyblogger has just the checklist for you!
Create Conversion-Ready Landing Pages Like a Pro
Crazyegg shares how to boost landing page conversion rates by focusing on your user.
For the designer
Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landing Pages
Landing page authority, Unbounce, shares its top 8 landing page techniques for designers.
How to Make a Website
There's no doubt color impacts a user's behavior. Three Deep lays out the four keys to understanding how color impacts conversions.
Choosing the Right Font: A Guide to Typography and UX
There's a lot more to fonts than meets the eye. Check out this detailed guide on how fonts impact UX, from your's truly!
Landing Page Design Best Practices
Instapage's free guide discusses how psychology, layout, copy, media, white space, and more can help you design high-converting landing pages.
For the copywriter
10 Ways to Build Trust on Your Landing Page
Check out UX Movement's 10 tips build trust on your landing pages.
The Beginner's Guide to Creating Landing Page Copy That Sticks
There's copy, and then there's 'sticky' copy. The wordsmith pros at Copyblogger share their guide to creating copy that hooks your users.
8 Must-Have Tips for Writing Landing Page Copy That Converts
Hubspot shares eight great tips on writing copy that converts.
The Assembly Line Approach to CRO Copy
Copyhackers takes a unique approach to landing page copywriting.
4 Copywriting Tips to Boost Your Landing Page Conversions
Pardot outlines four great copywriting tips to help boost your landing page conversions.
Landing Pages by Apple: Borrow Apple's Best Copywriting Techniques for Your Own Copy
Check out Ledepages article on using Apple's copywriting techniques for your landing pages.
For mobile
Prepare Landing Pages for Google's "Mobile Friendly" Algorithm
Is your site optimized for Google's new mobile algorithm?
How "Best Practices" Change When You're Dealing with Mobile-Responsive Landing Pages
Unbounce shares how things are changing when it comes to optimizing for mobile.
What is a Mobile App Landing Page?
Instapage's guide details how to optimize your mobile app landing pages based on device type, configuration, and more.
How to Build the Perfect Mobile Landing Page
Building the perfect mobile landing page just got a little easier, with this article from Wordstream.
5 Tips On Your Mobile Landing Page Success
This article has great tips and images to walk you through building your mobile landing pages.
Templates and inspiration
100+ Landing Page Templates
Check out Instapage's collection of over 100 landing page templates for marketers to create pages quickly.
25+ Best Marketing Unbounce Landing Page Templates
Check out Design Maz’s 25+ favorite templates for marketing Unbounce landing pages.
9 Landing Page Designs That Click
99designs shares nine sites with beautifully designed landing pages—that click.
What is a Landing Page?
Instapage's comprehensive guide explains the differences between the 6 main types of landing pages, how to distinguish them from other page types, the main components, and much more.
Have a resource to add to the list?
Obsessed with landing pages? Tell us what we missed!
If you found this article helpful, check out our latest eBook, The Marketer's Guide to User Testing too!
Insights that drive innovation
Get our best human insight resources delivered right to your inbox every month. As a bonus, we'll send you our latest industry report: When business is human, insights drive innovation.
Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.
