UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Screenshot of a woman holding a Labubu

Blog

The Labubu hype is real, but it’s not who you think

Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
Image of people looking at analytics, but asking the question why

Blog

Analytics show the sequence, not the story: add human insight to your martech stack

Your customer experience optimization efforts are built on a foundation of data. Heat maps...
young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

Blog

AI-assisted shopping: The new customer journey is emerging

Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
Image of a woman shopper with Punxsutawney Phil in the background

Blog

Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)

In the 1993 movie “ Groundhog Day, ” Bill Murray’s character Phil is stuck...
CB Front Porch Night

Blog

Did people really hate the new Cracker Barrel logo that much?

We surveyed 200 people in 24 hours to find out Cracker Barrel recently rolled...
Group of people shopping for holiday shopping article

Blog

How retailers can win this holiday season

Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
AIFeelsRoboticDiminishedCustomerExperience_Blog Hero Image

Blog

If your AI feels robotic, you’ve already lost the customer

Imagine this: a customer logs onto your site looking for skincare. They’ve had a...
LandingPageLieAlignChannelExpectations_Blog Hero

Blog

The landing-page lie: align channel expectations before the bounce happens

We’ve all been there. You click on a promising ad, a compelling social post...
AI agents are shopping without you—will your brand still win hero image

Blog

AI agents are shopping without you—will your brand still win?

In May 2025, MasterCard and Visa launched a new way to shop online. With...