UserTasting: a company cookbook that fights to end world hunger
When people think of food, they often associate it with fond memories and traditions like sitting around the table with family over the holidays, baking with loved ones, and things of the like. While memories can fade over time and traditions can be replaced, cookbooks have the unique ability to capture all of these memories and traditions in the form of time-honored recipes.
At UserTesting, we enjoy sharing recipes and building memories with our fellow colleagues. We even have a Slack channel dedicated to just that! From helpful tips for using bananas ripening too quickly to fully-fledged recipes, the channel is jam-packed (pun intended) with culinary insights and inspiration.
Enter UserTasting: our first company cookbook
With a seemingly never-ending supply of amazing culinary ideas, suggestions, and recipes, our C.A.R.E.S. and Workplace teams wondered how we could use all this knowledge for good. That’s when they came up with the idea to compile our favorite recipes into a cookbook.
But, in true UserTesting fashion, it became more than just a cookbook. The idea evolved into a vehicle for good when our C.A.R.E.S. team partnered with Rise Against Hunger—a global nonprofit with the mission to end hunger in our lifetime by providing food and life-changing aid to the world’s most vulnerable and creating a global commitment to mobilize the necessary resources.
Once the cookbook was completed, employees were able to purchase and sell it. All the proceeds were donated to Rise Against Hunger, accumulating to the amount of $1,100.
Sometimes your greatest assets are free, or even recipes. So next time you’re thinking about how you can make an impact in your community (or the world) start from within!
Insights that drive innovation
Get our best human insight resources delivered right to your inbox every month. As a bonus, we'll send you our latest industry report: When business is human, insights drive innovation.