UserTasting: a company cookbook that fights to end world hunger

Posted on September 24, 2020
1 min read

Share

When people think of food, they often associate it with fond memories and traditions like sitting around the table with family over the holidays, baking with loved ones, and things of the like. While memories can fade over time and traditions can be replaced, cookbooks have the unique ability to capture all of these memories and traditions in the form of time-honored recipes.

At UserTesting, we enjoy sharing recipes and building memories with our fellow colleagues. We even have a Slack channel dedicated to just that! From helpful tips for using bananas ripening too quickly to fully-fledged recipes, the channel is jam-packed (pun intended) with culinary insights and inspiration. 

Enter UserTasting: our first company cookbook

With a seemingly never-ending supply of amazing culinary ideas, suggestions, and recipes, our C.A.R.E.S. and Workplace teams wondered how we could use all this knowledge for good. That’s when they came up with the idea to compile our favorite recipes into a cookbook.

UserTasting: company cookbook

But, in true UserTesting fashion, it became more than just a cookbook. The idea evolved into a vehicle for good when our C.A.R.E.S. team partnered with Rise Against Hunger—a global nonprofit with the mission to end hunger in our lifetime by providing food and life-changing aid to the world’s most vulnerable and creating a global commitment to mobilize the necessary resources. 

Once the cookbook was completed, employees were able to purchase and sell it. All the proceeds were donated to Rise Against Hunger, accumulating to the amount of $1,100.

Sometimes your greatest assets are free, or even recipes. So next time you’re thinking about how you can make an impact in your community (or the world) start from within!

In this Article

    Read more

    • BLOG-CMO-data-align-c-suite

      Blog

      The CMO-CFO trust gap is growing—customer insights may be the bridge

      In many organizations, the relationship between the CMO and CFO can feel like a...
    • UserTesting for Figma embeds customer insights directly into design workflows, helping teams validate ideas faster and with confidence.

      Blog

      Bring customer insights directly into Figma [with video]

      Design teams move fast—but validation often slows them down. Switching tools, writing test plans...
    • AI is everywhere in retail—but shoppers aren’t convinced. See what consumers actually want from AI and where retailers are missing the mark.

      Blog

      What shoppers really want from AI in retail (and where brands are missing the mark)

      AI is everywhere in retail right now, from chatbots and recommendations to personalized offers...