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In the largest change to AdWords in five years, Google is making a bold statement. Luckily for you, we're here to help with an offer that will make you think we've completely lost our minds.
But first, let's talk about Google's bold statement.
In a few months you will no longer have the option to target only desktop computers in your Adwords campaigns. Yup, that means you'll be required to pay for ads on tablets in each and every campaign. Google has said that “the lines between these devices is quickly blurring.”
Tablet traffic is frequently over 20% of total traffic for the US. This means your costs could go up 20% or more with this change. If your site isn't optimized for tablets, conversion rates and Return on Ad Spend could drop significantly.
"If your website right now isn't well-viewed on tablets, you're going to need to correct that."
Danielle Leitch, MoreVisibility Inc. – WSJ, Feb 6th
While Google wants us to think these devices are the same, there are significant differences in usability between the desktop and tablet platforms that could wreak havoc for companies unprepared.
As the industry leader in mobile usability testing, we help companies find website usability problems on tablets every day.
These are just the issues on larger tablets like the iPad or Google’s Nexus 10. It remains to be seen how 7 inch tablets such as Amazon’s Kindle Fire will be treated by Google. Marketers will be forced to consider the varying form factors of a myriad of tablets that each present their own unique set of challenges.
Don’t pay for tablet clicks that you can’t convert! Make sure your websites perform flawlessly on tablets, so you won’t have to worry about this new stream of traffic.
Smart advertisers will test website usability on tablets early and often. While it will be critical to have a seamless user experience across all screens, advertisers who get it right can expect to reap significant benefits.
As you start to get more traffic to your site from tablet devices, we want to make sure you're making a great impression. Don't lose out on conversions because of a simple usability issue you never thought of.
To make it easy for you to find out if your website is tablet friendly we're giving a gift code for two free tablet-usability tests (a $78 value) to the first 1,000 people that ask.
What's the catch? Honestly, there's isn't one. We feel strongly about making the web a better place and think this is a step in the right direction. Plus, selfishly, we hope that you'll enjoy your experience with us and continue to use our service in the future.
To get your gift code simply click here and be one of the first 1,000 people to enter your email address.
(We need your email address so we can keep your gift code a secret. We may have lost our minds, but we're not quite crazy enough to post gift codes willy nilly on our blog.)
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