Kate Towsey's six ResearchOps lessons

By UserTesting | June 15, 2021
Image
Kate Towsey's 6 ResearchOps lessons

Seamless digital experiences start with research and feedback at every stage of development. But it can be a monumental effort to manage how cross-functional teams collect data, analyze it, and share insights throughout product development.

Research leaders across all industries are embracing Research Operations to help deliver programs that are efficient, ethical, scalable and impactful.

Over the past three years, Kate Towsey has built a global Research Operations team for Atlassian that now looks after 350+ team members including researchers, designers, product managers and more.

In our recent ResearchOps webinar, Kate Towsey, shared what it took to get there and how a ResearchOps program has helped amplify research efficiency and its impact.

Here we'd like to share a few of the highlights from the webinar, including the six ResearchOps lessons Kate has learned over the last few years.

For more insight, you can watch the free on-demand webinar at your own convenience. In the meantime, here's Kate with a concise overview of ResearchOps starting from the very beginning...

What is ResearchOps?

Kate reveals the nine elements of ResearchOps and how they provide the infrastructure that helps support and shape how research is seen and done in an organization.

Watch video

How we developed our Research Services

The team developed a 'complete research package' offering specialist support, training, help channels, invites to live research, and onboarding specialist skills into any given team.

Watch video

Six ResearchOps lessons

Here are some key takeaways to keep in mind when launching and managing your own ResearchOps program, direct from the orginator of ResearchOps.

Lesson #1: Know your supply and demand

Before you make any participant recruitment promises to the organization, understand the reality of its supply and demand.

Watch video

Lesson #2: Scalable ops serves hundreds

Participant recruitment is a highly administrative task, but the value of admin is like steam... it evaporates fast.

Watch video

Lesson #3: Avoid 'Roadrunner' research

Operationalising for more and more, faster and faster research isn't always a triumph.

Watch video

Lesson #4: You can have too much candy floss

Be aware of the research culture you want to create. There's such a thing as too much research.

Watch video

Lesson #5: The 'Goldilocks' rule

Deliver just the right amount of operations. Not too much, not too little.

Watch video

Lesson #6: Don't be scared to shut things down

Know when you've made a mistake, and have the courage to stop doing it.

Watch video

Results so far...

In the following video clips, Kate reveals the wins of her ResearchOps program, including delivering high-quality moderated research faster and more effective prioritization.

In the wider organization, the research team is seen as supportive, rather than a blocker or 'gatekeeper' of all research. And for the long-term sustainability of ResearchOps, the team are getting useful metrics on how much research is being done and how can it be supported better.

Our ResearchOps triumphs

Kate reveals the wins of her ResearchOps program so far.

Watch video

What's next for ResearchOps?

In the future, Kate and her team will be tackling enterprise recruiting, integrating recruitment technology with Atlassian's data lakes and developing its accessibility research.

Watch video

Learn more in our on-demand webinar

After building a global ResearchOps team, Kate Towsey, Research Operations Manager at Atlassian, shares how ResearchOps has helped amplify research efficiency and its impact.

Access now

Insights that drive innovation

Get our best human insight resources delivered right to your inbox every month. As a bonus, we'll send you our latest industry report: When business is human, insights drive innovation.

About the author(s)
UserTesting

With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. In just a few hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect.