Where a salesperson measures a year in the deals they’ve closed and revenue earned, and a marketer may quantify their year’s efforts in campaigns executed and leads acquired, a product person inevitably measures the 525,600 minutes that make up a calendar year in the products and features designed and delivered.
Here at UserTesting, 2019 was certainly a year of change and improvement. Aligned with our company values of getting better, driving results, and putting our customers first, our UX, research, product, and engineering teams worked together to better understand from customers the universe of product ideas, and to select and then build out improvements with the greatest impact.
Here are some of the products and features we released in 2019.
We know how important it is to reach the precise people you are seeking feedback from. So we have been making changes to not only expand the reach of the UserTesting Contributor Network but also provide features to help you identify and connect with the audiences you need.
With consumers spending more than 5 hours every day on mobile devices, it’s critical that your digital experience offers convenience, easy access, and near non-stop delight.So we’re pleased to roll out full-screen recording for mobile testing. On January 21, you’ll be able to test any experience, using any method, on any device. From websites to apps and even using the camera on a smartphone, you’ll be able to test anything that your user can see, share, or show on their mobile devices, for recorded tests or Live Conversation.
As customer experience (CX) increasingly becomes the domain and responsibility of more employees spread across more teams, companies need ways to ensure customer feedback reaches all corners of an organization—in a timely manner and in a usable state.
We heard this loud and clear from customers and we have been working on reusable test components, including:
While we know that qualitative insights are a key part of innovation and problem solving—since you hear challenges and wishes right from the mouths of your customers—we also know that time is limited and efficiency is king. So we have been identifying ways to help customers more quickly locate the most helpful of insights.
Towards this goal, we made the following changes:
In an effort to scale the collection of qualitative insights, we also launched customized experiences for specific functions.
Now more than a couple of weeks into 2020, with the proverbial clock resetting and a pivot from nostalgia to “what’s next?,” we are looking ahead to sharing even more helpful products and features, integrating cutting edge technologies like Machine Learning, and fulfilling our commitment to helping brands gather meaningful insights, develop deeper customer empathy, and deliver better customer experiences.
As ever, we welcome your thoughts and ideas. Feel free to chat in, email, or share your thoughts on social media and in the UserTesting CommUnity. And here’s to a productive and prosperous 2020 for all!
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