Connect with your exact customers
See, hear, and talk to your customers
Uncover insights about any experience
Share key insights across your organization
Navigation can make or break the user experience on a website. If users can’t find what they’re looking for -- or if they can’t use the menu -- they’re likely to get frustrated and give up on the site.
Check out this example of a user struggling with an unwieldy navigation experience:Ugly or confusing navigation can certainly make you miss out on conversions -- but it also impacts the overall customer perception of your company. If visitors have a frustrating time trying to navigate your site, then you're missing out on an opportunity to delight your customers. And delighted customers are the ones who will make multiple purchases, leave positive reviews, and become advocates for your brand.
If you’re interested in improving your navigation usability, here are 37 resources to help you create a great experience for your users.Categories:
Get our best human insight resources delivered to your inbox every month. As a bonus, we'll send you our latest industry report, The rise of the Experience Economy!