Blog
The UX of trust: designing experiences that keep customers coming back
The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...
Blog
Your AI knows what customers do—but only human insight explains why
“For the last ten years, Gong has been doing AI way before it was...
Blog
The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back
The hard truth about customer loyalty is that it can no longer be taken...
Blog
The Trust Gap: Why the Customer Journey in Banking Demands Better UX
The trust gap: Why the customer journey in banking demands better UX The banking...
Blog
How AI is shaping holiday shopping in Germany
Holiday shopping in Germany is getting a digital upgrade, and the change is happening...
Blog
The RITE way to better UX: Rapid Iterative Testing and Evaluation
“We need to stop talking about efficiency. We need to talk about being effective.”...
Blog
Beyond the pixel: how design metrics drive better decisions
UX design used to live in the realm of the subjective. Now, it’s a...
Blog
The customer success evolution: From churn prevention to value creation
For years, customer success was defined by one primary goal: prevent customers from leaving...
Blog
Black Friday 2025: the first AI-native shopping season
New research from UserTesting reveals how shoppers use AI during Black Friday, and why...
