UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

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All I want for Christmas is customers—do UK retailer’s festive ads bring them in?

Every year in the UK, we wait with anticipation and excitement for the first...

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7 strategies for collecting product feedback

Collecting product feedback is essential for launching products your customers not only need but...

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Afraid no one will take your industry survey?

While this post is certainly a shameless plug for you to take our 2020...

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Why jargon is the silent killer of customer experience

Let’s begin with the low hanging fruit. (Kidding, even typing out the phrase “low...

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4 considerations for building customer empathy into your B2B marketing

B2B customer empathy creates trust. Trust builds loyalty. And loyalty builds lifetime customer value...

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How to find your way to the customer experience promised land

Customer experience has become so important—even more important than products themselves—that more than 80%...

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3 key insights from Forrester’s CX Europe 2019

More than 500 of Europe’s top CX professionals came together in London last week...

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Alfonso de la Nuez on why and how to democratize UX research

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in...

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Weekly roundup: top resources for collecting customer feedback

When it comes to collecting customer feedback, one resource that always seems to be...