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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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10 valuable insights from The Digital Experience Company

The Digital Experience Company - the book from UserZoom’s co-founder and Chief Visionary Officer...
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Photograph of woman using a tablet

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What's new with UserZoom in Summer 2022?

UX Research Management We have a new simplified experience in UserZoom We're now offering...
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Why you can’t miss The Human Insight Summit (THiS) 2022

Join us for UserTesting’s annual customer conference, The Human Insight Summit (THiS) October 17-19...
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A diverse group of colleagues standing in a modern office, attentively listening to a presentation given by a man in a suit at a whiteboard

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Employee-centric programs: 3 blockers and how to address them

More and more companies are starting to lean into employee-centric programs—the notion of inviting...
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5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...
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What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...
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User testing guidelines: A step-by-step guide to optimizing your testing process

​Note: In this resource, “user testing” refers to the general process while UserTesting signifies...
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Team of 3 people pointing to charts and graphs on sheets of paper on a conference table

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Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...
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Group of colleagues in a meeting room, with one woman standing and pointing at a laptop screen while the others listen attentively

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Employee-centric programs: what they are and how they benefit your organization

Being an HR professional right now isn’t easy. With the transition into hybrid or...
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