UserTesting Blog

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  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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To block or not to block: Can UX and digital advertising be friends?

It’s a rare occasion that I pay attention to an advertisement—let alone enjoy one...

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Does anticipatory design assume too much?

In my previous life working in finance, I worked long hours, had a tortuous...

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Cognitive psychology for UX: the principle of limited attention

It’s physically impossible for us to pay attention to everything in our environment. We...

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Engage and delight your users with empty states

A few years ago, I was midway through a trip around the globe and...
Photo of a group of office workers at a conference room table using their mobile phones

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Will AI replace your smartphone?

Can you imagine life without your smartphone? Seriously. The last time I forgot mine...

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The meeting every executive should demand: the CX council

Creating a seamless customer experience is hard—especially at large organizations. Even if you know...

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The growing importance of UX research in the healthcare industry

With the passing of the Affordable Care Act in 2010, UX research on healthcare...
Graphic showing outputs of ideas from a mobile application

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Do You Know Who Your Mobile Competitors Are?

Do you know who your competitors are? Sure you do. You watch them constantly...

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How to implement the lean startup method at large organizations

When you hear the word, ‘startup’ what do you think of? Is it a...