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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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How to ask the right questions in the right way: Insights from 5 senior UX leaders

If you’re conducting user research, you need to learn how to ask the right...
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What is voice of customer (VOC)?

​The well-known slogan, “the customer is always right,” has echoed through organizations since the...
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How to write user stories in product development with examples

A user story is a short, simple description of a feature told from the...
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Image of a purple crystal sitting on top of a mirror

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What are mental models and how do they help UX design?

What is a mental model and how does it relate to user experience? It's...
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Photo of UX designer and product designers working at a desk

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6 user research and UX design trends for 2023

The world of UX and UI moves fast. Innovation is the name of the...
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5 fun UX games to increase your user knowledge

Researchers and designers need to tell a holistic user story, based on real individuals...
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How to create personas using Google Analytics

Personas are a powerful way for marketing and product teams to humanize their craft...
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Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...
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A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...
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