Blog
What is eye tracking?
Where do we look and what do we look at the most on the...
Blog
4 critical questions to ask before you design anything
It’s not always obvious which ideas are worth investing the time and resources into...
Blog
UX in action: Q&A with Frank Yoo, Director of Product Design at Lyft
We sat down with Lyft’s Director of Product Design, Frank Yoo, to talk about...
Blog
Writing your user test plan: open-ended vs. specific tasks and questions
In any successful user experience study, you’ll need to write a foolproof test plan...
Blog
Mobile Checkout: What Works and What Doesn't?
Is it easier for you to make a purchase on your desktop or on...
Blog
The 3 most common ways to user test your product
There are three different approaches you can take when you design a test plan...
Blog
8 User Tests to Help You Learn From Your Competitors
Do you know how your company measures up to the competition? Business doesn’t happen...
Blog
How good UX leads to conversions
Whenever I hear someone ask why the user experience is so important, I think...
Blog
UX for kids' products: Designing for the youngest of users
Everyone has had that moment. Over at the table next to you is a...
