Blog
How to avoid 'leading questions' in UX tests
What are leading questions? In social science research, a leading question encourages a person...
Blog
How PayPal increased credibility and confidence with multiple research methods
With 113.2 million active accounts, every UX-related decision has a significant impact. Deborah and...
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Nonprofit Cradles to Crayons saves big with prototype testing
Cradles to Crayons saved money by enlisting the help of UserZoom’s Research Delivery experts...
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How MoneySuperMarket used insights to drive change across an industry
Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...
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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC
In a rapidly changing landscape, it’s more important than ever to talk the same...
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International Ecommerce company: reducing customer support calls
How can we deliver quality credible results to stakeholders and decision-makers in our company...
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How ING Spain conducts rapid research to improve their digital experience
ING Spain is the Spanish arm of ING, a multinational banking and financial services...
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Global Ecommerce company: benchmarking its mobile experience
The company has a practice of running an annual desktop benchmark study to see...
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Fueling evidence-based decision making at British Gas
British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...
