UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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The impact of UX on brand perception

Let’s play a little word association game. I’m going to share the names of...

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8 tips for delighting prospects with striking company culture videos

There's no doubt that, right now, video is the king of digital content. And...
woman waving at laptop screen

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Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...

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Freemium to premium: how to enhance your app subscription model

Over the last decade, mobile app development has become an increasingly profitable business. In...

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Three CX lessons from the C-Suite

Customer experience (CX) is fast becoming the differentiator for success and startups that are...

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How to win friends and influence people with user-centered copywriting

Whether you’re writing marketing copy or UX copy, your goal is to get the...
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How to meet your employees’ open enrollment needs

Getting feedback from customers and users has quickly become the cornerstone for building and...

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What is product management?

The phrase product management is often met with a wide range of definitions—even from...
Photo of person stretching their legs on a bridge during a sunrise

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Americans discuss outdoor activities and travel plans coming out of the pandemic

Now, with summer in full swing, we conducted a study to examine what outdoor...