UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Person using a remote control to navigate video-on-demand (VOD) services on a large television screen displaying various streaming options.

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Why OTT platform testing matters and how you can do it

People love content. Especially video content. From sports to news, original series to animated...

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3 ways startups can improve speed to market

Whether you’re an emerging startup, or an established business developing a new product, speed...

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8 questions answered about the revamped UserTesting University

It’s abundantly clear that customer experience is the new, defining metric for businesses that...

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The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of...

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How to enhance A/B test results with qualitative data

Some of the most successful companies in the world embrace an experimentation culture—where new...

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Top website wireframe tools and how to test your designs

A website wireframe is the primitive skeleton of your website. It’s not necessarily glamorous...

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How to use social media psychology in UX

Social media is a powerful medium for sharing information, connecting with people, and advertising...

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Confidently build people-first iOS apps with UserTesting and TestFlight

Think about the evolution of purchasing a movie ticket. Historically, or perhaps traditionally, you...

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Optimize your website and prototype’s UX with interactive click maps

As your business adapts to meet your customer’s evolving needs, so too must your...