Blog
How to set OKRs for your growth team: a brief introduction
“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
Blog
User-centered design thinking and the product lifecycle
Great experiences may feel magical, but they’re not magic. For every memorable and delightful...
Blog
11 ways to generate data-driven growth experiments
This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...
Blog
Drones and their apps: studying the in-flight user experience
Today, anyone with a bit of money and practice can take to the skies...
Blog
7 catastrophic product launch mistakes to avoid
While successfully releasing a new product, feature, or UI is certainly not rocket science...
Blog
The case for direct questions in your UX research
When people find out I used to be a lawyer, the inevitable question follows...
Blog
7 customer experience tips for differentiating your company
What makes your company different from the competition? Most people tend to think of...
Blog
How to build products that are 10x better than the competition
Elon Musk’s companies are making a ruckus in the automotive, aerospace, oil, and utility...
Blog
To block or not to block: Can UX and digital advertising be friends?
It’s a rare occasion that I pay attention to an advertisement—let alone enjoy one...
