UserTesting Blog

Featured articles

  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

    Blog

    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

All articles

person giving a NPS rating on a mobile phone

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Bridging the experience gap for higher NPS and better UX 

Customer loyalty isn't earned with just great products, it's earned with great customer experiences...
friends-watching-tv-at-night

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Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
Photo of self-service customer portal support

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Self-service success: turning your customer portal into a retention machine

In today's digital-first world, customer portals aren't just a nice addition to your service...
Professional using generative AI at work

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5 practical things businesses should do about AI right now

Almost all company leaders say they expect AI to transform their businesses, but many...
Person answering a live intercept test invitation online

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Tap into hard-to-reach audiences with live intercept testing

Connecting with the right audience is at the heart of great research. But what...
Photo from the 2023 THiS conference by UserTesting. This post lists 16 great CX conferences to attend.

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16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)

Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and...
Photo of 4 call center workers answering customer support calls

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The customer experience crisis in banking contact centers—and how to fix it

“I was so frustrated, I just kept pressing zero until I got a person.”...
Shoppers are concerned about high grocery costs including eggs

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How high grocery prices are reshaping the way America shops

"I made banana bread the other day… it called for four eggs, and I...
Photo of two women discussing agile product development

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Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...