Blog
Understanding preference testing: a comprehensive guide
Preference testing is a key method for figuring out which options users prefer. By...
Blog
How to test your marketing campaign concepts
A campaign might look great on paper, but how will real customers react? Marketers...
Blog
3 keys to using human insights in marketing campaigns
Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
Blog
Banks are losing customers at this critical step—here’s how to stop it
Opening a bank account should be simple. Yet, many customers abandon the process due...
Blog
How to drive more effective marketing with fast human insight
Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Does it resonate? How marketers can test experiences
The speed of marketing in the digital age is a double-edged sword. We create...
Blog
Crafting a winning design proposal: strategic insights for senior leaders
A design proposal is more than just a document; it’s a strategic blueprint that...
Blog
Design for emotion, not usability: how generative AI changes the rules of successful software
Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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How to incorporate customer experience feedback into the product development process
A great product isn’t built in isolation—it’s shaped by the people who use it...
