UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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UserTesting success story: how Ryanair flies past the competition

When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous...

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Why are Apple’s new iPhone ads so annoying?

It all depends on who you ask. While Apple is renowned for its powerful...

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How to get honest feedback from your customers

People love to make other people happy. They want the people around them to...
Small white home with a porch and yard

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UserTesting success story: How 3D house printing startup New Story builds donor trust

‘Human insights’ has a different definition when it comes to the origin of New...

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Talking to real people, in real time: how to create scripts for Live Conversation

Talking with people in their own environments is the perfect way to gather information...
Woman holding credit cart looking at laptop

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How online grocery sites can improve their user experience

While the value of the UK’s online grocery market continues to grow (worth £12.3bn...
Woman sitting at desk looking at mobile phone

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Why is mobile web UX still so poor and what can we do about it?

Right now, in many ways, we have a better mobile web than ever before...

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5 top tips for marketers conducting customer experience research

Our recent webinar on how fast human insight is revolutionizing marketing resulted in some...
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Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. While...