UserTesting Blog

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  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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How MoneySuperMarket used insights to drive change across an industry

Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...

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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

In a rapidly changing landscape, it’s more important than ever to talk the same...

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International Ecommerce company: reducing customer support calls

How can we deliver quality credible results to stakeholders and decision-makers in our company...

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How ING Spain conducts rapid research to improve their digital experience

ING Spain is the Spanish arm of ING, a multinational banking and financial services...

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Global Ecommerce company: benchmarking its mobile experience

The company has a practice of running an annual desktop benchmark study to see...

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Fueling evidence-based decision making at British Gas

British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...

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Flixbus: How they boosted mobile app install rates across the globe

How UserZoom enabled Flixbus The question for this UserZoom study was: Which app icon...

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Bupa plans ahead using quantitative and qualitative data

Bupa offers personal and company-financed health insurance and medical subscription products, runs hospitals, and...

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Bio-Tech uses insight to deliver a better global website experience

Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...