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Top 5 digital product mistakes (and how to avoid them)
95% of new products released in any given year will fail. That’s according to...
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UX writing and marketing writing: what’s the difference?
My career started with writing for various marketing departments until a UX writing internship...
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Unmoderated focus groups
Have you ever wondered what customers say about your brand behind closed doors...
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Getting started with UX research
Picture your favorite website or app. Behind the shiny landing pages and smooth interface...
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Moderated focus groups
If you aren’t new to usability testing , you likely already know that testing...
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50 questions to ask financial services customers
As a financial services organization, you’d probably love to be a fly on the...
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Why you need usability testing for your ecommerce business
The ecommerce industry has had a rocky few years, from navigating tumultuous market conditions...
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Top UX manager interview questions
User experience managers, or UX managers, play a major role in developing products—from leading...
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5 questions to help prioritize your research
Whether your organization is large or small, one question we’ve heard again and again...
