UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...
Photo of a woman shopping on her mobile phone

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5 strategies to optimize mobile product page conversions

With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...
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How to use the paradox of choice in UX design to increase conversions

Have you ever stood in front of a candy aisle and been overwhelmed by...

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6 stages of the product development process: from ideation to launch

Organizations need to innovate to stay relevant and beat the competition. This can be...

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How to include user research in early product development

Involving user research early in product development is integral to the success of a...

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4 tips for customer-centric digital product development

Collecting customer feedback is an integral part of the digital product development process. Product...
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From kickoff to conversion: what makes Big Game ads unforgettable

The Big Game is more than just football—it’s the ultimate stage for brands to...
Photo of a laptop with a hand holding a credit card illustrating digital checkout

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How to reduce cart abandonment

Loss of revenue caused by cart abandonment is one of the most frustrating pain...
Photo of customer service agents working at a call center

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Unlocking the next level of call center optimization

In the past few years, artificial intelligence (AI) advancements have revolutionized customer service. Many...