Blog
5 shopper behaviors your funnel isn’t built for (yet)
Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...
Blog
The most dangerous AI feature is the one you launched blind
The AI customer journey is here to stay, becoming a key element of the...
Blog
Pre-launch vs A/B testing: why waiting wastes time
What if your team could identify and dismantle the unseen barriers to audience engagement...
Blog
Stop wasting ad spend: how to catch underperforming creative before it’s live
Creative remains king. Among the many variables that make up a successful advertising campaign—including...
Blog
Performance metrics don’t tell the whole story—but your audience can
Performance metrics have always been revered as the North Star of a campaign’s effectiveness...
Blog
How AI user research fuels purpose-built products
According to a recent UserTesting study , more than 75% of AI chatbot users...
Blog
4 questions to ask when your drop-off rates get worrying
So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...
Blog
4 myths about product velocity that are costing you time and money
In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
Blog
Why human-centered design is your core product strategy
Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...
