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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

How UX can improve the onboarding process for fintech brands

One of the challenges when creating new digital products or services is the process...
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10 tree testing tips and tricks

Tree testing is one of a researcher's most powerful techniques, unveiling insights into how...
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What are screeners, and why are they vital for experience research?

Whether it’s a card sort, an online survey, a moderated or unmoderated remote usability...
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What are the differences and overlaps between UX designers and product managers?

What’s the difference between a UX designer and a product manager? When both roles...
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What's growth hacking and how does it relate to UX?

Growth hacking has been around for a decade or more. It can sometimes be...
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How mature is your approach to UX?

How mature is your organization's approach to UX? By understanding your organization's current commitment...
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Woman holding credit cart looking at laptop

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Two-factor authentication: how security and UX work together

Two-factor authentication is important for maintaining security, but adding it into the UX can...
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Accessibility testing: tips and best practices from industry leaders

Many companies want to conduct accessibility evaluations by running usability testing for people with...
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Three tips to get started with rapid UX research

We all want to execute thoroughly-planned, insightful research across all products and solutions. This...
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